MADRE
NATURA
S.R.L.
FANZINE
LOGO / LAYOUT DESIGN / CONTENTS
LOGO / LAYOUT DESIGN / CONTENTS
THE PLANET EARTH AS A TRADEMARK
Born out of a reflection regarding the concept of brand and how this is perceived today. But what gives rise to a product or service? from an inspirational point of view, all business models are based on some aspect of the natural world. What happens in the establishment of a company is nothing more than commercializing a similar process, giving it a new name and mechanizing the process.
The company thus owes its essence and existence to primordial natural patterns. Here we wanted to research these models, reversing the roles and thus applying to them the same characteristics of any brand, thus bringing the initial natural model back to the center of the issue, disguised with the typical aesthetics of a modern-day brand.
Born out of a reflection regarding the concept of brand and how this is perceived today. But what gives rise to a product or service? from an inspirational point of view, all business models are based on some aspect of the natural world. What happens in the establishment of a company is nothing more than commercializing a similar process, giving it a new name and mechanizing the process.
The company thus owes its essence and existence to primordial natural patterns. Here we wanted to research these models, reversing the roles and thus applying to them the same characteristics of any brand, thus bringing the initial natural model back to the center of the issue, disguised with the typical aesthetics of a modern-day brand.
