GRAPHIC DESIGNER BASED IN MILAN SPECIALIZING IN VISUAL IDENTITIES GROUNDED IN THE CONCEPT OF AESTHETIC FUNCTIONALITY
DEVELOPS SOLUTIONS THAT EVOLVE AS FAST AS YOUR IDENTITY CRISIS.
︎︎︎WORKS ︎︎︎RESEARCH ︎︎︎ABOUT ︎︎︎CONTACT
DEVELOPS SOLUTIONS THAT EVOLVE AS FAST AS YOUR IDENTITY CRISIS.
︎︎︎WORKS ︎︎︎RESEARCH ︎︎︎ABOUT ︎︎︎CONTACT
I develops radical designs that aim to stand out from conventional corporate identities. My logos are intended to facilitate a dynamic visual identity that can be applied in different media, from the website to editorials, from photographic and typographical aspects to illustration series.
In order to pursue a theoretical direction applicable in the practice of new visual languages, the aim of my work is to investigate the structural characteristics of the figuration in search of the rules that govern it.
With the growing variety of supports and the constant application of the graphic medium in a reality as subject to images as ours, the need arises to reflect and rationalize the massive production of signs that have emerged in recent times, many of which are already deeply integrated into various cultures that produced them.
In this the pictogram, understood as the sign structure of the Logo, can rise to the synthesis of the whole figuration, from which to draw a new possible aesthetic theory on the essence of form. Through the exploration of various types of writing up to rediscovering their essence in the primary geometries, we will see how starting from the material on which the pictogram is modeled it is possible to raise it to the latest avant-garde of post-contemporary figuration.
In this the pictogram, understood as the sign structure of the Logo, can rise to the synthesis of the whole figuration, from which to draw a new possible aesthetic theory on the essence of form. Through the exploration of various types of writing up to rediscovering their essence in the primary geometries, we will see how starting from the material on which the pictogram is modeled it is possible to raise it to the latest avant-garde of post-contemporary figuration.
Anatomy of Shape Thesis Index
- Question of language
- Visual semiotics
- Isotype
-
Synoptic image
- Essence and narrative
- Structural components
- Types of figuration
- Symbiosis with the medium
- Scalability issues
- Drawing movement
- Principle of association
- Sense archetypes
- Operant symbol
Bibliography
Baroni D., Vitta M. - Storia del design grafico Cirlot J. E. - Dizionario dei simboli Evamy M. - Logo Falcinelli R. - Filosofia del graphic design - Guardare Pensare Progettare Frutiger A. - Segni & Simboli Kandinskij W. - Punto, linea, superficie Missonologia - a cura di Tutino Vercelloni I. Neurath O. - International Picture Language: the first rules of Isotype Novarese A. - Alfa-beta Soravia G. - Storia del linguaggio Thomas L. V. - Antropologia della morte Vartanian O. e X. Shao - Neuroscienze ed architettura, «Nodes - Journal of art and neuroscience» Volli U. - Manuale di semiotica
Baroni D., Vitta M. - Storia del design grafico Cirlot J. E. - Dizionario dei simboli Evamy M. - Logo Falcinelli R. - Filosofia del graphic design - Guardare Pensare Progettare Frutiger A. - Segni & Simboli Kandinskij W. - Punto, linea, superficie Missonologia - a cura di Tutino Vercelloni I. Neurath O. - International Picture Language: the first rules of Isotype Novarese A. - Alfa-beta Soravia G. - Storia del linguaggio Thomas L. V. - Antropologia della morte Vartanian O. e X. Shao - Neuroscienze ed architettura, «Nodes - Journal of art and neuroscience» Volli U. - Manuale di semiotica